Before you begin writing your marketing resume, make sure that you really want to do this on your own. There are many professional resume writers and resume services you may want to hire to help you. Sometimes their expertise makes all the difference between getting and not getting that first interview.
If you decide to write your own resume, the best place to start is to analyze resume examples that utilize common resume formats. This will give you a good idea of the resume templates being used successfully today to land marketing jobs.
Next, look at marketing-related web sites and publications to help you choose the key words you need to emphasize in your resume so that scanning software used to identify strong job candidates won’t pass you by.
Now is your chance to put all of your marketing skills to work on your most important project--marketing yourself! Click on Marketing Resume Example for a sample of how one job candidate has organized her marketing resume. Print this resume or minimize the window so you can refer to it as we go through the review below.
Highlight Your Accomplishments
Note that rather than starting with a chronological listing of job titles and responsibilities, this candidate started out with a high-level qualifications summary of her major skill sets and accomplishments. She also included additional capabilities that she most likely positioned to meet the requirements of a specific job. And she set herself up for the use of scanning software or a quick run-through by human eyes--by reading just six lines, any recruiting manager would have an excellent picture of this candidate.
The next section is interesting because it is a little unusual. In this section the candidate lists her awards and professional recognitions, which are considerable. These substantive awards immediately raise this resume and this candidate to a very high level in the profession. Since she is seeking a position as a chief marketing officer, this is a great way to bring attention to her standing in the marketing industry. If you are at a different career level and have few or no awards, change the position of this section or leave it out.
Use Action Verbs, Numbers and Keywords
The next section in this example is professional experience. Here she uses a reverse chronological order. Note that her descriptions are filled with action verbs (prepared, increased supported, led, analyzed). She also uses specific numbers to quantify her success (increased market share by 35%), and the resume is full of marketing keywords such as strategic planning, market share, industry trend, competitive landscape, and market scenarios. She ends with her education but does not dwell on it because her actual business accomplishments are what’s important.
Miscellaneous Information—Extraneous or Not?
There is no mention of professional association membership or positions held with trade associations. You may want to include this information. Also note that there is no section about hobbies and interests. If the hiring manager is interested in these personal things, he will ask. Otherwise, it can sometimes cheapen a good resume to include them unless there is a direct connection to the job you are applying for. For example, if you are applying for a sports marketing position and you both play and coach soccer on the weekends, you may want to include that fact.
Here are some additional marketing keywords that reflect areas of specialization within the marketing field.
- Competitive market analysis
- Strategic planning skills
- Relationship building
- Business development
- Strategic partnerships and alliances
- Direct and channel marketing
- Trade show management
- E-commerce strategy and development
In addition to these important guidelines for constructing your marketing resume, there are many resume tips plus simple resume formats to follow that will help you compose a great resume. Some of the more important guidelines are:
- Never write more than two pages.
- Use a format that makes the resume inviting and easy-to-read.
- Think accomplishments.
- Tell the truth.
- Use buzzwords and keywords.
- If possible, tailor your resume for a specific job, not just a specific industry.
- Include computer proficiency levels for almost all jobs.
- Ensure all dates link up and leave no suspicious gaps if you are using a chronological format.
- If there are gaps in your work history, use a functional resume format.
- Make sure your cover letter is as good as your resume.
- Practice you job interview skills.
- Don’t forget to follow-up with a thank-you note.