Before you begin writing your sales resume, make sure that you really want to do this on your own. There are many professional resume writers and resume services you may want to hire to help you. Sometimes their expertise makes all the difference between getting and not getting that first interview.
If you decide to write your own resume, the best place to start is to analyze resume examples that utilize common resume formats. This will give you a good idea of the resume templates being used successfully today to land those lucrative sales jobs.
Next, look at industry related sales web sites and publications to help you choose the key words you need to emphasize in your resume so that scanning software used to identify strong job candidates won’t pass you by.
When applying for a sales job, your resume needs to support your talent and eligibility. Writing a good resume is always important when applying for any kind of job. Your resume could be the key to landing yourself a great job. Before constructing a sales job resume, keep a clear idea of why you want to get into sales before you start. You should have a specific, realistic and reasonable reason because you're certain to be asked the question if called for an interview. And your resume should back up what you are going to say.
There are a few points to remember when writing a sales job resume. Here are the most important key points to take into consideration:
Good Sales Pitch:
Start your resume by constructing a profile or career summary that highlights your sales capabilities and worth to potential employers. Remember, your sales resume can be a powerful sales tool. It has to be results-oriented, emphasizing on how your contribution can be a part of the institution’s success. Try to convince the employer that you are fit for an interview by clearly highlighting your areas of expertise and knowledge of the industry. The keywords related to your knowledge of the institution or company should be in the profile. Be keen on exhibiting the drive, energy and your enthusiasm in the sales profession.
Highlight your Achievements:
Remember to include your professional experience and record of sales achievements, if you have any; which is always appreciated by potential employers. Briefly highlight your responsibilities such as territory, budget and supervisory responsibilities. Always provide a list of your top achievements that are convincing and meaningful even to a person outside of the establishment. Go beyond stating your work's results by describing how you achieved such excellent results.
Examples of powerful achievement statements:
- Built sales organization from ground zero, conceptualizing and realizing strategic plan that generated $1 million in software and consulting revenue within one year. Sustained strong revenue gains, despite a fiercely competitive and declining market.
- Increased overall turnover by 80%, the equivalent of $12,000 per month
- Cultivated relationships with customer base in the semiconductor industry and uncovered new customer needs.
- Member of pioneering sales team, raised market share from 0% to 15% in twelve months.
- Introduced new product lines resulting in an initial 58% sales increas
Specific facts that include a monetary value interest employers. By including examples mentioned above in your sales resume, you immediately have an advantage over other candidates. These examples also help convince the potential employers by displaying your potential for improving their sales growth.
Confidentiality and the Sales Industry:
Trade secrets and confidential information play a big role in the sales strategies and performances of many companies. Never include any information that could compromise your current or past employers' confidential information. However, if you want to include information related to the general public knowledge like stats found in annual reports or on the company Web site, it’s perfectly alright.
Key Points to Note while Stressing your Achievements in your Sales Resume:
- How your previous company benefit from your sales expertise
- Your performance in comparison with your peers
- Your specific sales figures
- How well you met your quotas or other sales expectations
- Sales awards, if you have won any
- Did your good performance reward you with any new territory
- Any accounts salvaged by you that had previously been languishing
- Your involvement in product development or a new product launch
- Serious obstacles such as selling in poor market conditions and overcoming them
- Leader in a sales a training program
- Repeat business or a high number of referrals due your dedication to customer service, impeccable follow- through and support lead to
- Contract negotiations resulting in a positive business deal because of you
- Secure favorable pricing by negotiating with vendors or suppliers
- Had written for any industry publications or spoken at events or conferences
- Served on any committees or boards, or participate in special projects
Important Keywords to include in your Sales Resume:
Sales professional, sales representative, district sales manager, regional sales manager, sales executive, sales engineer, director of sales, sales support manager, sales presentations, technical sales, pharmaceutical sales, e-business sales manager, IT sales, solution selling, relationship selling, customer service, customer relations, client relations, account executive, account manager, territory expansion, territory sales representative, product marketing, territory manager, channel sales manager, manufacturer representative, consultative sales, negotiating and closing, channel sales, B2B sales, B2C sales, communication skills, new business development, PowerPoint, meeting and exceeding sales quotas, outside sales, inside sales, sales expansion...
In addition to these important guidelines for constructing your resume, there are many resume tips plus simple resume formats to follow that will help you compose a great resume. Some of the more important rules are as follows:
- Never write more than two pages.
- Use a format that makes the resume inviting and easy-to-read.
- Think about your accomplishments and make them the focus of the resume
- Tell the truth.
- Use buzzwords and keywords.
- If possible, tailor your resume for a specific job, not just a specific industry.
- Include computer proficiency levels for almost all jobs.
- Ensure all dates link up and leave no suspicious gaps if you are using a chronological format.
- If there are gaps in your work history, use a functional resume format.
- Make sure your cover letter is as good as your resume.
- Practice your job interview skills.
- Don’t forget to follow-up with a thank-you note.
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